Competition, the third thing that makes economics the basis of life as we know it. Even monopolies are competing, competing to keep out the competition (and it is not without its own opportunity costs for the monopoly...but what could those costs be? Hmmmmm....).
So, I present some examples of 'modern day' competition. The challenge is to determine who benefits from them...
1. http://news.idg.no/cw/art.cfm?id=20850312-1A64-6A71-CE36C3DE0EA48BED
2. http://www.nytimes.com/2011/10/19/technology/bookstores-drop-comics-after-amazon-deal-with-dc.html?_r=2&src=recg
3. http://www.businessweek.com/news/2011-10-18/motorola-mobility-revives-razr-to-challenge-apple-s-iphone.html
4. http://www.tvkim.com/watch/1437/kims-picks-samsung-google-serve-ice-cream-sandwich
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Share your unique economics experiences. What did you have to give up to gain that which at the moment seemed so necessary to you? Imperfect information spanked you and now diminishing marginal utility smacks you upside the head, eh?